EXCLUSIVE | Jaideep Shergill, Pitchfork Partners: Brands need the PR vaccine
Jaideep Shergill, Co-founder of Pitchfork Partners,is a strategic communications and multi-market expert with 23 years’ experience in banking, media, PR & communications, brand and marketing functions across diverse markets and roles. Before he co-founded Pitchfork Partners Strategic Consulting LLP in 2015, Jaideep was CEO of MSL Group in India. Under his
Pitchfork Partners wins strategic communications mandate for House of Hiranandani
The consultancy will work closely with the brand to build its reputation and engage with relevant stakeholders across the country House of Hiranandani has appointed Pitchfork Partners Strategic Consulting as its communication partner. With an aim to support House of Hiranandani’s strategic objectives, Pitchfork Partners will work closely with the brand
2020 is done, 2021 is a whole new challenge
It would be difficult to imagine a year more challenging than 2020. It began with economic growth slowing to worrying levels, and then came the COVID-19 pandemic and all its consequences. The lockdown hit the brakes on most industries and economic growth fell off a cliff to enter negative territory
Universal Education Appoints Pitchfork Partners as Strategic Communication Consultants
Universal Education, one of the fastest-growing education enterprises in India, has appointed Pitchfork Partners Strategic Consulting LLP to advise on communication strategies. Since inception in 1968 in Mumbai, Universal Education has grown to operate 50+ institutes across six cities in India and two in the UAE. Over 40,000 full-time students’
Betterplace appoints Pitchfork Partners as communication consultant
Betterplace, India’s largest tech platform for blue-collar workforce management has appointed Pitchfork Partners as its public relations counsel following a multi-agency pitch. Pitchfork Partners will work closely with Betterplace to elevate the brand’s reputation and strengthen its position as an organization dedicated to the blue-collar employee space. Betterplace’s goal is to
Koo names Pitchfork Partners as Strategic Communication Counsel
Koo, India’s local microblogging platform, has appointed Pitchfork Partners Strategic Consulting as its communication partner. It will help communicate Koo’s official public messaging through multi-channel outreach to increase awareness about the platform. Koo is a microblogging platform for opinions voiced in Indian languages. Aligning with Prime Minister Narendra Modi’s vision of
Communications industry must let go of its obsession with media relations:Jaideep Shergill
Till the beginning of 2020 or until March 2020, the PR business was buzzing and everyone was very optimistic to end the year on a good note. But the unprecedented pandemic wave crippled and disrupted the entire industry like any other industry. Gloom started setting in from April 2020, when
We believe we are in the ‘people’s relations’ business: Jaideep Shergill
As part of our latest series on ‘PR Conversation’, we at Adgully are speaking to some of the industry leaders from both PR agencies and the corporate communications world about how PR as a business and communication tool has evolved and grown over the years. In the last 10 years,
Keeping the doors of learning open during a pandemic
Continuing to emphasize on learning and development of your people is crucial, but a good mix of coaching and formal training is the way to go. It cannot be emphasized enough that employees are the biggest asset of any organisation. This is true and relevant, especially today, when there is a
August Press Release – ASCI appoints Pitchfork Partners
The Advertising Standards Council of India awards PR and digital mandate to Pitchfork Partners The consultancy will manage ASCI’s communication through insightful and strategic counsel to enhance its reputation and build trust Mumbai,4th August 2020 - The Advertising Standards Council of India (ASCI) has appointed Pitchfork Partners Strategic Consulting as its public