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Authored by Jaideep Shergill, Co-founder, Pitchfork Partners While brands have historically focused on their positioning, it’s no longer good enough for an audience that’s increasingly driven towards conscientious purchasing. Consumers genuinely care about societal issues and authenticity, and they’re supporting brands willing to speak up for a cause. Let’s look at the

Pitchfork Partners will strengthen ASCI's position as an organisation dedicated to safeguarding consumers’ interests The Advertising Standards Council of India (ASCI) has appointed Pitchfork Partners Strategic Consulting as its public relations and digital counsel following a multi-agency pitch. Pitchfork Partners will ensure effective communication navigation for ASCI’s stakeholders to strengthen its

British School of Etiquette India awards strategic communication and digital marketing mandate to Pitchfork Partners The consultancy will provide strategic communication counsel to enhance the reputation of India’s leading institute of etiquette, life skills and service training The British School of Etiquette India has appointed Pitchfork Partners Strategic Consulting as its strategic

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