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1st April 2024

Daylon Dcruz on Mastering the Art of Crisis Communication

In today's fast-paced world, every company faces the potential for a public relations crisis. To navigate these turbulent times, effective communication and a well-honed crisis management plan are essential.

28th March 24

When I Started working in PR, I was reporting to a woman boss: Jaideep Shergill

Jaideep Shergill, Pitchfork Partners shares the valuable lessons he learned from the women and how they set the bar high for efficiency and adaptability

20th March 24

The Culture Wars: When brand culture collides with cancel culture

Jaideep Shergill, Co-Founder of Pitchfork Partners, discusses how cancel culture challenges brands, stresses the importance of understanding demographics, and highlights brands like Amul, which stay true to their values.

29th Feb 24

PR holds a prominent seat at the table: Daylon D'cruz

In today's 'Love for profession's series, Daylon D'cruz shares the evolution of communications industry form a 9-5 teller of the 90s to an ATM in the mid-2000s to mobile banking

23rd Feb 24

Winning hearts and markets through purpose-driven branding

Jaideep Shergill of Pitchfork Partners shares his views on purpose-driven branding; how it can be a differentiator for brands. He also shares how it goes beyond CSR.

20th Feb 24

Tapping into the might of regional PR - Strategic integration, and not numbers game

As regional public relations (PR) continues to expand its influence, it brings a distinct set of strategies to the table, tailored to the nuances and preferences of local audiences.

13th Feb 24

How PR is revisiting storytelling narratives to create authenticity for new age consumers

In an era dominated by digital landscapes and evolving consumer expectations, the Public Relations industry finds itself at a pivotal juncture. With authenticity emerging as a cornerstone of brand-consumer relationships, the art of storytelling takes center stage.

7th Feb 24

When shock tactics backfire: Lessons from Poonam Pandey hoax case for ad industry

In the film ‘Sarkar’, Amitabh Bachchan’s character Subhash Nagre warns, “Paas ka faida dekhne se pehle door ke nuksaan ke bare mein socho (Before looking at the short-term gains, look out for the long-term loss)”.

6th Feb 24

The many tools in PR professionals’ arsenal to fight misinformation crises

The dual nature of news and social media presents a double-edged sword. While these platforms serve as valuable tools for communication and information, they are equally vulnerable to manipulation and misuse.

20th Jan 24

Excel Awards Celebrates Outstanding Achievements In Communication & PR

BW Marketing World Excel Awards applauds over a 100 noteworthy achievements in communication strategy, media relations and crisis management in the Indian PR and corporate communication industry

17th Jan 24

The power of personal branding: Navigating success in India’s dynamic landscape

Jaideep Shergill of Pitchfork Partners shares his views on personal branding; how it can be a double-edged sword. He also shares dos and don’ts for approaching personal branding.

20th Dec 23

e4m PR and Corp Comm Maestro Awards 2023

The first edition of exchange4media's PR and Corp Comm Maestro Awards 2023 was unfolded on December 19,2023

20th Jan 24

Meet e4m PR & Corp Comm's Top 100 Influential Game Changers 2023

The 5th edition of exchange4media;s 'Top 100 Influential Game Changers 2023' list was announced on December 19, 2023

19th Dec 23

India PR Industry year end review, look ahead at election year 2024

It's that time of the year again, to review the year gone by. At a time when AI shook up every industry, including PR, PRmoment India speaks to a range of PR leaders to find out what were the drivers for 23 and what trends will influence 2024.

9th Dec 2023

Golden ERA of PR: The Legends who wrote the history of Indian PR

e4m presents the outstanding veterns who have revolutionnised the PR Industry with their expertise and strategic acumen

5th Dec 2023

Rewind 2023: Jaideep Shergill on Pitchfork Partners’ integrated solutions move

It’s that time of the year when we review the most significant industry developments as the year draws to a close.

3rd Oct 2023

e4m unveils list of 'top 25 PR Agencies 2023'

The exchnage4media;s fourth annual initiative aims to choose, acknowledge and felicitate outperforming agencies and brands in 2023

23rd Sept 2023

e4m unveils winners of 3rd edition of PR and corporate communications 30 Under 30

At the virtual event. top achievers of the communication industry aged 30 and under were recognised and felicitated by an esteemed jury

14th August 2023

Opinion: Twitter vs Threads - what brand communicators need to know

The faceoff in the brand communication industry only underscores the importance of defining clear goals and choosing the right approach, says the author

23rd July 2023

Threads: A brand engagement powerhouse or a fad?

Two weeks in, has the social media app by Meta lived up to brand engagement standards? or was it a one-time wonder? We asked experts to decode

11th April 2023

There’s growing reliance on data-driven strategies & analytics in PR today: Jaideep Shergill

In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the pandemic period.

1st March 2023

Comms News Hall of Fame – 2023

Over the years several retired professionals have been honoured with the Lifetime Achievement Trophy at different award programmes.