How brands remain relevant over time
How do companies in the same business for decades stay meaningful for their customers? The customer, after all, is ever-evolving but the business’ products remain the same albeit with some variations.
Sustainability: Can PR be a corporate catalyst?
It may be the buzzword today, but sustainability has taken its time to float into the mainstream. In business, a social outlook was sometimes looked down upon as a distraction because the primary objective was profit. However, rising audience awareness and empowerment, as well as imperatives like climate change, have
Surviving a transformed world: what businesses can expect
The lockdown is battering the global economy and many believe a recession has already set in.
How to do a lot with small PR budgets
As business tighten their belts in tough times, communication budgets are the first to be cut. However, even in such times, few question the need for outreach. The question then is how to make smaller public relations (PR) budgets go far. The PR industry, especially in India, is conscious that the
Trust impacts the bottomline. Act now!
While businesses understood long ago the need to create a positive perception, its connection to the bottomline was tough to quantify.
