Arth: A Culture Fest
An Intellectual Property of ZEE, Arth is a culture fest focussed on literature, society, music, tradition, history, and art. Season 2 was hosted in Kolkata and Delhi in January and February 2020, witnessing a footfall of 20,000+ people. The communication strategy generated awareness through key features and city media (national and regional), resulting in more than 280 pieces of coverage. PR Value: 2.59 Cr.