Nitanshi is an Associate Director at Pitchfork, with over nine years of experience driving integrated strategic communications for organisations across financial services and allied sectors.
Her sector expertise spans private equity, capital markets, wealth management, debt, re-insurance, fintech, AI, real estate, and legal services, advising companies and senior leadership teams on narrative positioning and long-term visibility building.
An integrated communications specialist, Nitanshi works across media engagement, digital and social media strategy, website and content curation, internal communications, and personal profile building for founders and CXOs.
Alongside her core practice, Nitanshi also works with authors to build long-term visibility and strengthen their presence across platforms. Her work spans author positioning, personal branding, book launch communications, social media strategy, media outreach, podcast and event opportunities, and broader discoverability initiatives. Having worked with writers across genres, she brings an understanding of both the publishing ecosystem and the communications strategies required to help authors build distinctive identities, connect with relevant audiences, and sustain visibility beyond the launch of a single book.
Over the years, she has worked with leading domestic and global institutions, including Ontario Teachers' Pension Plan, True North (Private Equity and Private Credit), SBICAP Ventures, Circulate Capital, IIFL Wealth & Asset Management (now 360 ONE), as well as global reinsurance majors such as Lloyd's of London and Munich RE, among others.
Exchange4Media has recognised her twice, first as part of its 30 Under 30 in PR & Corporate Communications awards, and most recently as an Emerging Leader in PR. She is known for her process-oriented, methodical approach and her enduring love for books.
She holds a BA (Hons) in Journalism and Mass Communication. In late 2025, she also completed the Columbia Publishing Course from Oxford, UK - one of the most prestigious programmes in publishing and storytelling.
